Revive Your Retail Store in Just 6 Days

Discover hidden revenue opportunities, improve your customer experience, and boost sales with a free 1:1 challenge designed for retail store owners.
Publications I have featured in:

How it works

Take the challenge and see how you can improve your retail offer.
Step 1

Sign up

Sign up and do an audit of your store using my proprietary checklist.
Step 2

Daily tasks

Only 15 min a day
Receive one short task each day via email for you to complete, based on your audit.
Step 3

Review

Apply the insights from each task and see the results.
Step 4

Action plan

Complete the challenge, and receive my free e-book ENGAGE!

Meet your coach.

Hi, I’m Craig Matthews, a retail strategist with over 40 years of experience, helping independent retailers increase foot traffic, improve customer experience, and boost sales. Whether you run a single store, multi-site banner, or group, I’ll help you uncover what’s holding you back—and show you how to fix it.

deep-seated passion for helping businesses grow
resilient drive to deliver what is beneficial to the Client
professional with great business solutions experience
dedicated and honest
About me

What people say about me

Adam Joy

C Suite Executive, Non Executive Chairman and Director
"I have had the pleasure of knowing Craig for over 10 years in various capacities. Initially, I met Craig as an entrepreneurial small business start-up revolutionising the way new products achieved speed to market and optimal range in the FMCG channel. Fast forward a decade, and Craig joined our C-suite executive team in the merchandise and marketing sphere. It was Craig’s drive, passion and ethics that assured me he would thrive and live our values when recruiting him to a C-suite position. I have thoroughly enjoyed Craig's thought leadership as part of the executive team whilst we worked together for the last 2 ½ years. Working with Craig is a fantastic experience. I found him a professional with great experience and profound knowledge of business solutions. He understands complex issues even when outside of his immediate area of expertise."

Alessandro Garofalo

CEO Cluster - Regional Director Europe & ANZ at DOUBLE A INTERNATIONAL NETWORK COMPANY LTD
“I have had the opportunity to work with Craig a couple of times in the past 10years. First when I was GM of The Distributors from 2012 to 2015 (Craig as MD and founder of Stock Box), then when being Regional Director for ANZ for Double A (Craig as Chief Merchandise Officer of Office Brands). I have always appreciated Craig business acumen to understand and successfully navigate the complexities and the dynamics of the industry he is in. Highly innovative in the way of facing challenges and great listener, Craig strikes me for his resilient drive to deliver, at its best, what mutually agreed as beneficial to the Client and/or to the Supplier. I want to hope that our paths will cross a third time with our business dealings being as pleasing and rewarding.”

Brands I have worked on

Some questions,
some answers.

Have a look at my most frequently asked questions.
Do I need a physical store for the challenge?

Yes—this challenge is designed for brick-and-mortar retail businesses.

What if I don’t have time every day?

Each task takes less than 15 minutes; however, you can take your time and complete the daily tasks over a longer period. You’ll get results without feeling overwhelmed.

Is the Retail Revival Plan really free?

Yes, the Retail Revival Plan is free! If you prefer a more personalised service as a solo or multi-site operator, you can engage with me on a paid plan. If you're part of a group or corporate seeking a longer-term engagement, then the custom projects plan is suitable for you.

Ready to revive your store?

Spots are limited each week to keep the experience personal. Reserve yours now and start your free challenge.
Start my FREE Challenge
No cost. No pressure. Just real advice.